OFFF – the festival of Barcelonan creators – originated as far back as 16 years ago, in 2000, and its name stands for Online Flash Film Festival. The initiator of the shinding was Spanish designer and artist Héctor Ayuso. Héctor himself calls OFFF not just a festival but a life journey which is constantly changing and evolving.
The festival is not about how to work and solve problems in the processes according to the instruction. Quite the opposite – it is about how to always love what you do feeling free to be open and to make mistakes trying something new.
OFFF captured my interest just a little while ago, after the Russian version of the festival which was organized by the guys from Ikra. It was the first time I learned how crazy is Joshua Davis as to mixing analogous and digital worlds. I saw with my own eyes that IDEO is considered to be one of the greatest innovators with good reason. And during the festival afterparty I was trying hard to make “Igor Nikolayev” from AKQA drink to love.*
And next, half a year after, I find myself standing in a queue to register at the authentic OFFF near the Design Museum of Barcelona.
The entrance wristband is being put onto my wrist, I am given a book named Archetype about the festival participants into my other hand and not given a T-shirt which were intended only for those who had bought festival tickets a year before (!) this day.
Something about how we spent time during the breaks. Drank Satan’s coffee.
Walked along the neon corridors of the hotel.
OFFF in Barcelona is a wow. Cool atmosphere, more than three thousand participants and maitres of different branches of art standing along with you in a queue for burgers from the old Citroen little truck where they are being cooked (burgers, not maitres!). There are Denis Kortunov and Yury Vetrov standing.
By the way, queues were always long.
Those who enjoyed Barcelonan hot sun more than a large cool hall inside the Design Museum were sitting outside watching livestream on the big screen in the food court.
Meanwhile in the hall, almost all chairs were occupied, and those who wanted to sit closer but did not manage to occupy a seat were sitting right on the floor between the rows. We were doing the same thing several times as well.
The first impression of the speakers – people are not afraid of being themselves, they are sincere and open up to very personal topics. Many of them were talking on how crucially important it is to love what you do since it is when you can do your best and do really good things which you will not be ashamed of later.
Next, something about the talks I liked the best. And in case you would like to read in detail about the speakers, I will be sharing relevant links.
Teaser and Opening Titles
The festival has a very cool tradition. Every time some of the participants creates opening and main titles which are shown on the first and last days. This time there was a freaking awesome and bright teaser which was described by the authors something like this: “We wanted to show how every OFFF organizer and participant feels annually: the incredible mixture of pure craziness, hard work, adventures, nerves and fun!”:
The teaser was made by the students of Atelier, an independent design school located in Barcelona. Not only the teaser, but the opening titles came into being thanks to them. And all the festival style including T-shirts was made by them.
After the opening titles the guys told about how they made up the teaser and brought it to life, experimented with festival branding and changed the book format to enable it to contain everything they wanted.
It is funny that the typical joke of the Russian design world “It is too expensive and my son can do it on his laptop for 15 minutes” is typical of the whole world design judging by the Atelier guys quotations.
The studio was represented by two people who told about the same thing as Mans Adler did in Russia. If you were absent at Strelka last September, I advise you to read the interview.
The guys are famous for creating Monument Valley which earned $14,5 mln in two years after the release. And in a day after they accidentally were spotted in the House of Cards – $40 000!
Do you know what has led the guys to success? This: “We don’t care about that marketing of yours, monetization and all that stuff. Let’s just do the game like we want it to be!” And this perfectly reflects their inner motto “Just F#@king Do It”.
Something about processes in the company. Everyone works in sprints including designers, and the cycle “Build » Test » Learn” is a common practice for them. Ustwo remind of two things: always work together, forget about your ego and remember that people measure the outcomes of your work by the part which had been done the worst.
A little vague talk, but still interesting. Among good thoughts: you need to search for inspiration in nature and review your past experiments. If you are not aware of these guys, then visit their website – they tell about many projects across science, technologies and art. A very interesting project is a framework allowing to generate sounds and visual effects on the basis of human body movements. The topic of mixing the analogous and the digital is superpopular at the festival – Joshua Davis and Rama Allen have covered it in the most powerful way, but more on that later.
The coolest masters of special effects and visual technologies from New York. The Mill was represented by Rama Allen who is a Chief Creative Officer of the studio. Rama was talking on “magical thinking”, the essence of which is finding your practice which produces the biggest results. In his case, a simple way works (it helps me too): you should make up a special playlist, plug earphones in and go outside the office to walk.
Among the studio projects there are several ones with biometric data apart from “usual” ad videos for market monsters and special effects for movies. I will show you the history of creating a project which I liked the most: the smartest mixture of the analogous (mascara, oils and alcohol) and the digital (framework generating sacral geometric patterns and a “flower” changing its appearance with music): the article and video for the ones who don’t want to read for too long:
James White, a stylish Canadian who is appreciative of his niche, and his studio Signalnoise. James was talking on how his childish drawings on the theme of comics and various sport icons of that time have grown into what he is doing now. And it is straight madness how he makes play with the eighties subject matter which is gaining popularity: neon noire, multilevel bright gradients and illustrations concerning the pop culture of eighties. He mentions his slogan “Don’t you dare to ignore a stupid idea” exactly right and continues to make “joint projects with himself” after 30 years.
James made titles for the OFFF last year, it is them I am going to show you:
As James (like many other speakers as well) was staying at the same hotel, I managed to catch him and take a picture together:
Also James reminds: don’t be shy to show others what you do. You never know where it will lead you:
Joshua Davis + Kiran Gandhi
My heavy favorites of the festival. Joshua Davis is a man who has been doing for a long time the thing I want to learn how to do but still can’t find time for it. Wonderful generative art, a mixture of the analogous and the digital. But here, he led it to a new level in my perception: this time, Joshua performed with a cool drummer Kiran Gandhi. Kiran is a very interesting person by herself: activist feminist who demonstrates her views through deeds not pretending to be an offended and wretched girl. Just look how talented she is: Kiran performed as a drummer with M.I.A. and got her MBA degree not so long ago. Not only does she cultivate arts, but also improves her professional knowledge.
The first minutes of the performance, the video which I took sitting on a floor between the rows:
By the end of the performance all the audience were dancing and clapping. It is the moment when a conference turns into a party when you feel the real atmosphere:
For people who are rich in free time here is a full version of the visuals with music:
This is what Kiran tells about her performance: “I understood that the best moments in life are the ones when you remain yourself and share the best of what you can.” Fast Company have posted the interview with the guys recently. Please read, it is worth it.
Tony Brook from the Spin was giving a long and melancholic talk about various print works in British style, book design and printed guidelines of different companies (damn, he did mention design systems, I lied) and cool rebranding of Ministry of Sound.
But the coolest he showed, again, is the mixture of different disciplines. Joint project with Universal Everything about how architecture evolves and moves:
The ones who don’t know Patatap now must be ashamed. I didn’t know that, but they spent the whole 60 thousand hours for the development! If you are not familiar with this project, just know: this is music mixed with visual effects in a very cool way, but in a maximally simple and understandable appearance. The guys even made a special version for the OFFF, type a little: http://offf.patatap.com/.
This is how the guys experiment to find a sound:
Also, they have a very interesting project on how words sound. There is, too, no sense in telling, you should go to http://typatone.com/ and type, type, type.
Johnny places greater focus on the importance of the user’s experience from the product presentation and up to its package.
He describes himself as a world first “T-shirt bakery”. Naturally, it is connected with a lot of funny stories about how people came to his shop hoping to eat cupcakes but left disappointed and made negative posts in the net.
An interesting approach with limited editions – for example, a series «Breakfast special» which could be acquired only in breakfast hours. Johnny had a special offer of T-shirts distribution: during 20 minutes after he posted an ad on Instagram, anyone who caught him got a T-shirt.
My another favorite, but now regarding the presentation and courage of the product. An incredibly cool speaker, courageous and crazy just enough everyone should be. When Mr Bingo was going to launch a campaign at the Kickstarter named Hate Mail (you should necessarily assess the degree of craziness by the link: https://www.kickstarter.com/projects/mrbingo/hate-mail-the-definitive-collection), he asked himself: why shoot a boring video which every other campaign has at the Kickstarter? It is possible though to shoot a cool one that no one dared to and be remembered! It is how his hilarious rap clip was born which he shot together with his friends:
We didn’t watch his talk till the end for good reason: I was being suffocated by Denis at the Adobe Stock stand.
Timothy was telling how he had built his career due to the fact he was using a usual Sharpie marker and about his projects which were intended to help him and other people to become more humane.
Among what he did I liked the most the project about people’s relationship, 40 Days of Dating. This is how Tim and his best friend Jessica describe the experiment: “It is said that a man needs 40 days to get rid of a habit. That’s why in trying to study each other and get rid of fears Tim and Jessica will go through all the thorns of relationship during these 40 days. Will they be able to learn how to help each other? Or will they keep their habits? Will they destroy their friendship? Or maybe they will fall in love with each other?”
“12 Kinds of Kindness” is another experiment of trying to learn how to be kinder and more attentive to each other in 12 steps.
Main titles were made by Gavin Strange together with Merlin Crossingham and Aardman Animations. An OFFF dude is appearing in the titles symbolizing the participants to the festival. Also, the guys did bother to make vinyl figures of this very dude but only the first row could get them.
A modern man is hard to be surprised with something – this I can see by me myself and by other people. But until now, I still can’t shake off the magic of the OFFF. The event is incredible in its atmosphere and energy and it gives you a good kick in the ass and says: “Why the heck you got so relaxed?” It is at the end of the festival when standing knee-deep in the cold Mediterranean Sea, I experienced a feeling almost forgotten when it is sad because something has come to an end.
Don’t forget that your future is shaped by what you do in your free time, be crazy and create your own projects. Also, don’t drag feet and go ahead for the tickets to the next OFFF: http://tickets.offf.ws/events. It is worth it!
Special thanks to Yura Vetrov for leading me along 14 blocks to the fashionable Danish brewery Mikkeller. It is due to that evening many people know now that trying Chipotle Porter is a big risk and danger.
*Igor Nikolayev is a Russian pop singer, and “Let Us Drink To Love” is one of his most famous songs which became a meme in the Russian-speaking environment.